A legal battle is brewing for those that are sending spam and hijacking email addresses.
Legal Battle Brewing
When a company hijacked an email address and sent out unsolicited emails to hundreds of addresses online they had no idea that they picked a lawyer for the e-mail as the return sender.
According to the article a company had hired a firm to promote the company's stock and had no idea as to what the promoter had done in the form of spamming.
Well, this lawyer has had it. Not only did it cause him extensive time dealing with an overloaded mailbox and the potential for lost customers but also a credibility issue with his name. He is now bringing a lawsuit against the companies involved.
This is just the tip of the iceberg. People are getting tired of this type of activity. I have customers that have been so polluted with spam that they are switching to another email address.
It is just a matter of time when some large company hires an email marketing firm that does something like this on a larger scale. Imagine what this could do not only for the bad PR that would be generated but also it could have a major financial impact if more lawsuits like this occur.
Bottom line conclusion
Be careful who you hire to do your e-mail marketing, and even then, mistakes might happen.