Tuesday, November 22, 2005

SPAM Advertising

Turning Lemons Into Lemonade Search Engine SPAM Advertising

Kids today know what spam is but when I was younger spam was something else entirely.

When I was in the Boy Scouts my friends were really into eating SPAM. Some of them it seems would live on it. For me though, I don't believe that I ever tried the Hormel Foods product, SPAM.

What makes this story interesting is the fact that Hormel turned their www.spam.com website into something of an advertising parody to take advantage of and advertise their SPAM food products. This is really turning lemons into lemonade.

It's the Official SPAM Home Page. The one in good taste. Like SPAM Luncheon Meat.

Don't be shy. Explore. See if you can find all of the great interactive features scattered throughout the site. (Here's a hint... check out SPAM in Time.)

The history of the name dates back to 1937 when the company coined the term and it became a famous trademark. Unfortunately the name brings out the unsolicited commercial email meaning, UCE more than the original trademark term.

Hormel looked upon the day with trepidation when the term SPAM would not be remembered for the great food product that they had come to build up but for the UCE that was proliferating on the World Wide Web through the millions of emails sent.

Ultimately, we are trying to avoid the day when the consuming public asks, "Why would Hormel Foods name its product after junk e-mail?"

The day may be sooner than Hormel envisioned when the meaning of this famous food product would be subjugated by a common Internet term, spam.

Maybe this is a lesson for all businesses to be continually aware of their trademarks and constantly be on the lookout for Can Spam brand diluting slogans.

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Thursday, November 10, 2005

Some Content Providers Generate Spam

Certain Online Content Providers Seem to Generate More Spam From Their Websites Than Others.

Some things really tick me off.

I wanted to submit a site to the Yahoo! Search Engine for free but the only way I can submit the site is by registering for an online E-mail account with them. But, I do not want an account with them.

Past history has shown that there was tons of spam from emails with the Yahoo Domain Name address when I did have an account with them a couple of years ago.

I was able to submit a site to the other two major search engines with very little effort. Both Google and MSN made it very easy to submit the site by providing a coded entry point to protect from spam bots themselves. All one has to do to submit a web site on both of these search engines was enter a site url.

On the other hand Yahoo! attempts to collect personal information at this point in time that makes very little sense for them to have to collect it here. It seems as though this is just a way of getting more contacts for their advertisers to send unsolicited emails to. This is only my opinion, but their privacy policy does state that they do share information with advertisers "trusted partners". They go about this in a round about way. First they say they do not share:
Yahoo! does not rent, sell, or share personal information about you with other people or nonaffiliated companies ...
Then they say they do share:
We provide the information to trusted partners who work on behalf of or with Yahoo! under confidentiality agreements. These companies may use your personal information to help Yahoo! communicate with you about offers from Yahoo! and our marketing partners.
See link

I wonder how many affiliated companies, trusted partners they have. Could it be thousands or more? Who knows? What do they consider a trusted partner?

These are just a few of the questions that I would want to ask.

I could try to send them an email but in the past when I attempted to contact them about other matters there was no response.

Any case, I just wanted to voice my frustration here a little. I now feel better.

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